Which of the Following Is FALSE Regarding Effective Advertising

question 37

Multiple Choice

Which of the following is FALSE regarding effective advertising? 

• A) It must extend from sound marketing strategy. 
• B) Effective advertising must take the advertiser's view. 
• C) Advertising must find a unique way to break through the clutter. 
• D) Good advertising should never promise more than it can deliver. 
• E) Good advertising prevents the creative idea from overwhelming the strategy.

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Definitions:

Chronological Record

A method of recording events or transactions in the order of their occurrence in time.

Debits and Credits

Accounting entries that either increase or decrease accounts on a company's balance sheet and income statement.

Posting Process

The act of transferring entries from a journal to the corresponding accounts in the ledger as part of the accounting cycle.

Journal

A detailed record of all financial transactions, used as the primary source for all accounting entries.