When Using a Fear Appeal,it Is Important to Guage the ______

question 105

Multiple Choice

When using a fear appeal,it is important to guage the ______ ,or whether it is perceived to work by the audience.

• A) perceived threat 
• B) severity 
• C) perceived response efficacy 
• D) perceived self-efficacy 
• E) None of these are correct

---

Definitions:

5C Model

The 5C Model is a marketing framework that focuses on understanding a company's situation by analyzing five key areas: company, customers, competitors, collaborators, and context.

Client Satisfaction

A measure of how products and services supplied by a company meet or surpass customer expectation.

Compliance

Compliance involves following and adhering to laws, regulations, standards, and ethical practices in one's personal actions or in the operations of a business or institution.

Activity-Based Measure

A performance metric or accounting method that identifies activities in an organization and assigns the cost of each activity to all products and services according to the actual consumption by each.