_____ Ads Are Ads for Which the Audience Comprehends the Advertiser's

question 45

Multiple Choice

_____ ads are ads for which the audience comprehends the advertiser's intended message; they are remembered,and they change the target audience's brand-related opinions or behavior.

• A) slice-of-life 
• B) generic 
• C) sticky 
• D) novel 
• E) advocacy

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Definitions:

Net Present Value

A technique employed in the process of capital allocation for evaluating the profitability of a project or investment through determining the net present value of cash inflows and outflows.

Mutually Exclusive Projects

Investment projects where the acceptance of one project prevents the acceptance of another due to resource constraints or other factors.

Net Present Values

The gap between the present value of cash entering and the present value of cash exiting over a certain period, used within capital budgeting to gauge the financial viability of an investment.

Payback Period

The duration it takes for an investment to generate enough cash flow to recover its initial cost.