A Document Designed to Channel Copywriters' and Other Creatives' Efforts

question 75

Multiple Choice

A document designed to channel copywriters' and other creatives' efforts toward a solution that will serve the interests of the client is known as a(n) _____.

• A) advertising platform 
• B) creative platform 
• C) creative copy 
• D) advertising copy 
• E) creative brief

---

Definitions:

Destination Area

The target location where data is to be stored or transferred, especially in computing or data analysis contexts.

Source Area

The region or section in a document or a program from which data is taken or referenced.

Nonadjacent Ranges

In spreadsheet applications, selections of cells or ranges that are not contiguous but are selected for simultaneous operations.

SHIFT Key

A modifier key on a keyboard, used to type capital letters and other alternate "upper" characters.