_____ Strategies Do Not Necessarily Use Any Particular Type of Appeal

question 73

Multiple Choice

_____ strategies do not necessarily use any particular type of appeal to consumers but are designed to achieve an advantage over competitors in the same product category.

• A) Symbolically-oriented 
• B) Functionally-oriented 
• C) Experientially-oriented 
• D) Category-dominance 
• E) Functionally-dominant

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Definitions:

EMV

Expected Monetary Value, a concept in risk management used to calculate the average outcome when the future includes scenarios that may or may not happen.

Setup Costs

The expenses incurred to prepare equipment or processes for manufacturing or production runs.

Payoffs

The outcomes or rewards received as a result of a decision or action, often evaluated in decision-making processes to anticipate different scenarios' benefits or drawbacks.

Clearance Priced

Reduced pricing strategies applied to products or inventory intended to be sold quickly, often to make room for new stock or to eliminate excess.