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Consumers often remember little else except the brand being advertised.
Reduced Gradient
A numerical optimization method that calculates the direction in which an objective function should be modified to achieve the quickest improvement, considering constraints as gradients as well.
Nonlinear Optimization
The process of maximizing or minimizing an objective function that is nonlinear in its variables, subject to constraints.
Reduced Cost
In optimization, the amount by which an objective function's value could decrease by increasing a non-basic variable by one unit.
Projected Revenue
An estimated amount of money that an organization, project, or product is expected to generate over a specific period in the future.
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