In Which Creative Style Does an Advertiser Make a Superiority

question 85

Multiple Choice

In which creative style does an advertiser make a superiority claim based on a unique product attribute that represents a meaningful,distinctive consumer benefit? 

• A) unique selling proposition 
• B) brand image 
• C) resonance 
• D) emotional 
• E) generic

Explain Alfred Adler's views on human motivation and behavior, particularly the concept of the inferiority complex.

Grasp the importance of internal representations formed by early experiences with caregivers in object relations theory.

Understand the concept of self in humanistic psychology, including self-consistency, congruence, and conditions of worth.

Comprehend Carl Rogers' perspectives on fully functioning individuals and their characteristics.

---

Definitions:

Journal Entry

A record in accounting that logs the debit and credit sides of a financial transaction.

Deposits In Transit

Funds that have been deposited in a bank account but not yet recorded by the bank, leading to a difference between the company's records and the bank statement.

Outstanding Checks

Checks that have been written and recorded in the issuing company's books but have not yet been cleared by the bank.

Outstanding Checks

Checks that have been written and recorded in the issuing party's account but have not yet been cashed or cleared by the bank.