According to the MECCAS Model,the Value Orientation of an Advertising

question 27

Multiple Choice

According to the MECCAS model,the value orientation of an advertising style,or the end-level to be focused on in the advertising,is its _____.

• A) leverage point 
• B) driving force 
• C) message content 
• D) media mix 
• E) objectives

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Definitions:

Unlimited

Having no restrictions or boundaries in quantity or scope.

Fiat Money

Currency that a government has declared to be legal tender, but it is not backed by a physical commodity and derives its value solely from the trust that the currency will be accepted as a form of payment.

Store of Value

An asset, commodity, or currency that retains its value over time, allowing it to be saved, retrieved, and exchanged at a later time.

Board of Governors

The leading body of the Federal Reserve System, overseeing the U.S. banking system.