Effective Advertising Should Promise More Than It Can Deliver

question 46

True/False

Effective advertising should promise more than it can deliver.

---

Definitions:

Vestibular Sense

The awareness of the balance, position, and movement of the head and body through space in relation to gravity’s pull.

Equilibrium

A state of physical balance or a stable situation in which all forces are equal.

Two-Point Threshold

The minimum distance at which two points of contact can be felt as two distinct stimuli.

Gestalt

A concept in psychology that emphasizes the idea that the whole of anything is greater than its parts, focusing on patterns and configurations in perceiving objects.