Examlex
A preemptive creative style is employed when an advertiser makes a generic-type claim but does so with an assertion of superiority.
Typhoid Fever
An infectious disease caused by the bacterium Salmonella typhi, characterized by fever, headache, constipation or diarrhea, and rash.
Systematic Desensitization
A behavioral therapy technique used to gradually expose a patient to a feared stimulus to reduce the anxiety response.
Control Group
In an experiment, the group not exposed to the treatment; contrasts with the experimental group and serves as a comparison for evaluating the effect of the treatment
Exposure Therapies
Psychological treatments involving repeated exposure to feared stimuli to reduce the fear response.
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