Those Performing the "Creative" Function in the Advertising-Development Process Must

question 10

Multiple Choice

Those performing the "creative" function in the advertising-development process must know the audience for the advertisements they are to create.This "audience" is also referred to as the _____.

• A) client 
• B) focus group 
• C) target market 
• D) trade 
• E) prospects

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Definitions:

Dress Price

The pricing strategy specifically applied to clothing items, often considering factors such as brand, quality, and fashion trends.

Brand-Name Merchandise

Products that are marketed under a recognized, established company name, often representing quality, popularity, and market presence.

Off-Price Retailing

A retail strategy offering high-quality goods at lower prices, typically by selling excess inventory or out-of-season items.

Regular Prices

The standard or usual cost at which goods are sold to consumers.