In the Terms of the MECCAS Model,an Advertisement That Proclaims

question 9

Multiple Choice

In the terms of the MECCAS model,an advertisement that proclaims that pleasure and freedom will result from the purchase of a particular brand is using pleasure and freedom as _____.

• A) driving forces 
• B) leverage points 
• C) message elements 
• D) consequences 
• E) fulcrums

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Definitions:

Coping Resources

Various strategies, mechanisms, or means a person utilizes to handle stress, difficulties, or trauma.

Coping Strategies

Methods or techniques used by individuals to manage stress, confront challenges, or adjust to demanding situations.

Subjective

Based on or influenced by personal feelings, tastes, or opinions rather than external facts or evidence.

Primary Appraisal

An initial evaluation of whether an event is (1) irrelevant to one, (2) relevant, but not threatening, or (3) stressful.