Although Not a Typical Practice in the Ad Industry When

question 53

Multiple Choice

Although not a typical practice in the ad industry when constructing creative briefs,it is desirable to indicate not only what objectives are to be accomplished but also _____.

• A) how analyses will be conducted 
• B) who will be responsible for various tasks 
• C) why these objectives are appropriate 
• D) how achievement of the objectives will be measured 
• E) what is expected of the client

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Definitions:

Locus of Control

A psychological concept that refers to an individual's belief about the extent to which their actions influence the outcomes of their life.

Self-esteem

An individual's subjective evaluation of their own worth, encompassing beliefs and emotions about oneself.

Self-esteem

An individual's subjective evaluation of their own worth, encompassing beliefs about oneself as well as emotional states such as triumph, despair, pride, and shame.

Conditional Positive Regard

Acceptance and support of a person that depends on meeting certain conditions or standards set by another.