Functionally-Oriented Advertising Appeals to Consumers' Needs for Tangible,physical,concrete Benefits

question 52

True/False

Functionally-oriented advertising appeals to consumers' needs for tangible,physical,concrete benefits.

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Definitions:

Purchases Shift

A change in the buying behavior of consumers, often referring to a movement in demand for goods or services in the market.

Utility Change

refers to changes in the level of satisfaction or happiness that a consumer derives from consuming goods or services, indicating shifts in preferences or economic circumstances.

Marginal Utility

The increase in satisfaction or utility that a person receives from consuming an additional unit of a good or service.

Total Utility

The complete fulfillment derived from the consumption of a specific amount of products or services.