Examlex
Beyond thoughts and feelings,the creative brief focuses on the specific _____ the advertising campaign is designed to motivate in the target audience.
Beneficial
Having a positive effect; helpful or advantageous to individuals or situations.
Compromise
A method of resolving disagreements where all parties make concessions to reach a mutually acceptable decision.
Concedes
The act of acknowledging or yielding to another's point, request, or judgment, often after a period of resistance or dispute.
Compromising
A conflict resolution strategy where each party gives up something to reach a mutually acceptable solution.
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