Which of the Following Is FALSE Regarding the Use of Humor

question 18

Multiple Choice

Which of the following is FALSE regarding the use of humor in advertising? 

• A) Humor is an effective method for attracting attention to advertisements. 
• B) Humor enhances liking of both the advertisement and the advertised brand. 
• C) Humor enhances source credibility. 
• D) Humor does not offer an advantage over nonhumor at increasing persuasion. 
• E) The nature of the product affects the appropriateness of using humor.

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A statistical method that models the relationship between a dependent variable and one independent variable using a linear equation.