Humorous Ads Are More Effective Than Nonhumorous Ads Only When

question 4

True/False

Humorous ads are more effective than nonhumorous ads only when consumers' evaluations of the advertised brand are already positive.

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Definitions:

Presented

The act of showing or offering something for others to view or consider.

Associative Agnosia

A disorder characterized by the inability to recognize objects despite being able to perceive them, due to a disconnection between perception and cognitive processing of that perception.

Recognizing Faces

The cognitive process of identifying a human face from visual input, using features unique to individuals.

Matching Objects

Identifying objects that are alike or correspond in some way, often used as a cognitive task in various psychological studies.