When an Information Source,such as an Endorser,is Perceived as Credible,audience

question 74

Multiple Choice

When an information source,such as an endorser,is perceived as credible,audience attitudes are changed through a psychological process called _____.

• A) TEARS 
• B) externalization 
• C) internalization 
• D) identification 
• E) affect referral

---

Definitions:

Elastic

Describes a situation where the demand or supply for a good or service significantly changes in response to a change in price.

Total Revenue

The aggregate earning of a company from its operational activities, an indicator of its market success.

North American Free Trade Agreement

A trade agreement between Canada, Mexico, and the United States to remove tariffs and facilitate commerce.

European Union

A political and economic union of 27 European countries that are located primarily in Europe, aiming to ensure free movement of goods, capital, services, and labor among its member states.