What Is the Fundamental Issues Advertisers Should Consider When Using

question 49

Multiple Choice

What is the fundamental issues advertisers should consider when using fear in advertising? 

• A) determining the audience's perceived response efficacy 
• B) determining how intense the threat should be 
• C) determining the audience's perceived self-efficacy 
• D) establishing the perceived threat 
• E) establishing social disapproval

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Definitions:

Infections

The invasion and multiplication of microorganisms such as bacteria, viruses, and parasites that are not normally present within the body.

Cryptorchidism

A condition in which one or both of the testes fail to descend from the abdomen into the scrotum in males, often corrected with surgery.

Risk Factors

Elements or conditions that increase the likelihood of developing a disease or injury.