A Primary Factor Executives Consider When Making Their Celebrity-Selection for Endorsements

question 92

Multiple Choice

A primary factor executives consider when making their celebrity-selection for endorsements decision is _____.

• A) how much it will cost to acquire the celebrity's services 
• B) celebrity and audience matchup 
• C) celebrity and brand matchup 
• D) celebrity credibility 
• E) celebrity attractiveness

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Definitions:

Durian Juice Concentrate

A thick liquid made by removing most of the water from durian fruit juice, used as a base in food products and beverages.

Variable Production Cost

Costs that vary in direct proportion to changes in levels of production, such as materials and labor directly involved in manufacturing.

External Suppliers

Companies or individuals outside a company that provide goods or services to the company.

Performance Reports

Documents or dashboards that summarize and analyze an organization's performance against its goals or benchmarks.