Which Creative Style Does Not Focus on Product Claims or Brand

question 3

Multiple Choice

Which creative style does not focus on product claims or brand images but rather seeks to present circumstances or situations that find counterparts in the real or imagine experiences of the target audience,attempting to match "patterns" in an advertisement with the target audience's stored experiences? 

• A) unique selling proposition 
• B) resonance 
• C) generic 
• D) emotional 
• E) preemptive

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Definitions:

Mutual Mistake

A situation in contract law where all parties involved have a mistaken belief about a basic assumption on which the contract is based, potentially making the contract voidable.

Risk of Loss

The potential for an asset to decrease in value or for an event to cause financial hardship.

Jewelry Store

A retail business establishment specialized in selling jewelry, including rings, necklaces, earrings, and bracelets.

Insurable Interest

A requirement in insurance policies that the policyholder must stand to suffer a financial loss from the insured event, giving them a legitimate interest in seeking coverage.