Which of the Following Is FALSE Regarding the Use of Humor

question 18

Multiple Choice

Which of the following is FALSE regarding the use of humor in advertising? 

• A) Humor is an effective method for attracting attention to advertisements. 
• B) Humor enhances liking of both the advertisement and the advertised brand. 
• C) Humor enhances source credibility. 
• D) Humor does not offer an advantage over nonhumor at increasing persuasion. 
• E) The nature of the product affects the appropriateness of using humor.

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Definitions:

Creative Motivation

The drive or inspiration to generate innovative ideas, solutions, or expressions.

Social Environment

The social setting or conditions in which individuals interact, including cultural norms, relationships, and social structures.

Cultural Environment

The collective practices, beliefs, norms, and values that characterize and influence behavior within a particular group or society.

Intrinsic Qualities

Properties or characteristics that are inherent, fundamental, or naturally occurring within a person or object.