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There is abundant evidence that subliminal advertising is a very effective technique for increasing sales volume.
Obligation
A legal or moral duty to do something or to abstain from doing something.
Donee Beneficiary
A third party who benefits from a contract made between two other parties, specifically where the intent is to benefit the third party.
Creditor Beneficiary
A person or entity that benefits from a contract made between two other parties, particularly where one party promises to pay a debt owed to the beneficiary.
Breach Of Contract
An instance wherein one party fails to fulfill their obligations under a contract.
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