Appeals to Guilt Are Ineffective If Advertisements Containing Guilt Appeals

question 47

Multiple Choice

Appeals to guilt are ineffective if advertisements containing guilt appeals _____.

• A) lack credibility 
• B) are perceived as having manipulative intentions 
• C) are based on emotion 
• D) a and b only 
• E) a, b, and c

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Definitions:

Usury Law

Legislation that imposes a maximum interest rate creditors can charge borrowers to protect consumers from excessively high rates.

Quantity

The amount or number of a material or immaterial thing not usually estimated by spatial measurement.

Money

Main job is to be a medium of exchange; also serves as a standard of value and a store of value.

Economic Villains

Individuals, organizations, or phenomena recognized for their destructive impact on economic stability, integrity, or growth.