Which Communication Function Do Many Advertising Practitioners and Scholars Think

question 128

Multiple Choice

Which communication function do many advertising practitioners and scholars think music performs? 

• A) attracting attention 
• B) putting consumers in a positive mood 
• C) making consumers more receptive to message arguments 
• D) communicating meanings about advertised products 
• E) All of these are correct.

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Definitions:

Merger

A strategic move where two or more companies combine their operations, assets, and financials into a single entity, often to expand market share or capabilities.

Mutual Funds

Investment vehicles that pool money from various investors to purchase a diversified portfolio of stocks, bonds, or other securities.

Premium

The amount paid for a product or service above its nominal or face value.