Comparative Advertisements Seem to Be Evaluated More Favorably by People

question 129

True/False

Comparative advertisements seem to be evaluated more favorably by people who hold a prior preference for the comparison brand.

---

Definitions:

Car Accident

A collision involving one or more automobiles, resulting in property damage, personal injury, or fatalities.

Stress Hormones

Hormones, such as cortisol, that are released into the body in response to stress, affecting various bodily functions.

Memory-Forming Areas

Regions in the brain involved in the process of creating and consolidating memories, such as the hippocampus and amygdala.

Amygdala

A region of the brain involved in experiencing emotions, particularly fear and pleasure.