Advertisers Sometimes Use ______ Interviews in Ads with Real Spokespeople

question 85

Multiple Choice

Advertisers sometimes use ______ interviews in ads with real spokespeople in order to increase trustworthiness.

• A) candid 
• B) scripted 
• C) voluntary 
• D) endorsed 
• E) involuntary

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Definitions:

Alpha Generated

The excess returns of a portfolio over the benchmark's returns, attributable to the skill of the portfolio manager rather than the market movement.

Regression Equations

Statistical methods used to estimate the relationships among variables, often employed to predict future trends based on historical data.

Intercept

In regression analysis, the constant term that represents the value of the dependent variable when all the independent variables are zero.

Alpha

In finance, a measure of performance on a risk-adjusted basis, calculating the excess return of an investment relative to the return of a benchmark index.