Which of the Following Is True Regarding the Source Attribute

question 104

Multiple Choice

Which of the following is true regarding the source attribute of attractiveness? 

• A) Attractiveness refers only to physical attractiveness. 
• B) Attractiveness and credibility are basically different labels for the same concept. 
• C) An endorser, although physically unattractive, may be perceived as attractive if consumers share a sense of similarity with him or her. 
• D) Attractiveness is a far more important attribute for a celebrity to possess than is credibility. 
• E) An endorser must be considered physically attractive, well-respected, and perceived as similar to the audience to be effective.

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Definitions:

Intensive Technology

Refers to highly advanced and complex technological systems and processes used in production or service delivery.

Service Technology

The application of scientific knowledge and digital tools to improve the efficiency and delivery of services.

Mediating Technology

Technologies or systems that facilitate communication or interaction between individuals or groups, often making processes more efficient.

Continuous-process Production

A method of production where materials are continuously fed through the production process, resulting in a steady flow of finished products.