Suppose a Salesperson Made the Following Statement in Attempting to Sell

question 85

Multiple Choice

Suppose a salesperson made the following statement in attempting to sell you stereo speakers."The head of the music department at the University bought these exact speakers just last week." What influence tool is the salesperson using? 

• A) commitment and consistency 
• B) social proof 
• C) reciprocation 
• D) authority 
• E) liking

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Definitions:

General Overhead

General overhead encompasses all indirect costs involved in running a business that are not directly tied to a specific product or service, such as utility expenses and salaries of administrative staff.

Unit Selling Price

The amount of money charged to the customer for a single unit of a product or service.

Variable Cost Concept

Costs that vary directly with the level of production output, such as raw materials and labor involved in production.

Selling Price

The price at which a product or service is offered to consumers, determined by factors such as cost, market demand, and competition.