Kraft Is Introducing a New Line of Salad Dressings That

question 98

Multiple Choice

Kraft is introducing a new line of salad dressings that are made with hearty-health omega-3 oils and wants to get the highest reach possible for the advertising of this product.What can Kraft to do increase reach? 

• A) advertise in multiple media, such as television and magazines 
• B) maximize the number of times consumers have an opportunity to see the ads for these products 
• C) use media vehicles with the lowest CPMs 
• D) use media vehicles with the highest CPMs 
• E) advertising only during prime time television programs because that's when most consumers watch television

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Definitions:

Reuptake

A process by which neurotransmitters released into the synaptic cleft are reabsorbed by the presynaptic neuron, helping to terminate the synaptic transmission.

Action Potential

A temporary reversal of the electrical polarization of the membrane of a nerve cell or muscle cell, allowing for the transmission of signals.

Muscular Paralysis

The loss of muscle function in part of your body, typically resulting from damage to the nervous system.

Acetylcholine

A neurotransmitter in the nervous system that plays an important role in muscle activation and memory functions.