Which Communication Function Do Many Advertising Practitioners and Scholars Think

question 128

Multiple Choice

Which communication function do many advertising practitioners and scholars think music performs? 

• A) attracting attention 
• B) putting consumers in a positive mood 
• C) making consumers more receptive to message arguments 
• D) communicating meanings about advertised products 
• E) All of these are correct.

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Definitions:

Demobilized Soldiers

Military personnel who are discharged back into civilian life after their service, often following the end of a war or military conflict.

Unemployment

The situation when individuals who are capable of working and are actively seeking employment are unable to find a job.

World War

World War usually refers to one of the two global military conflicts of the 20th century, either from 1914 to 1918 or from 1939 to 1945, involving many of the world's nations.

Marcus Garvey

A prominent Jamaican political leader, publisher, journalist, entrepreneur, and orator who was a staunch proponent of the Black nationalism and Pan-Africanism movements in the early 20th century.