Nielsen Audio Is in the Process of Attempting to Get

question 43

Multiple Choice

Nielsen Audio is in the process of attempting to get away from the paper-diary method of data collection by having people carry pager-like devices throughout the day.This data-collection method is called the _____.

• A) personal portable diary 
• B) advertising tracker 
• C) customized diary 
• D) electronic media tracker 
• E) portable people meter

---

Definitions:

Networking

The practice of building, maintaining, and utilizing relationships, especially for professional or business purposes.

Absenteeism Rate

The frequency or rate at which employees are absent from work, typically expressed as a percentage of total working days.

Contingent

Dependent on or conditioned by something else; in organizational behavior, often refers to rewards or responses that are based on specific performance criteria.

Mintzberg

Refers to Henry Mintzberg, a renowned academic and author known for his work on business and management structures, strategy, and organizational effectiveness.