Because Radio Is a Form of Mass Media, Radio Advertising Can't Reach

question 24

True/False

Because radio is a form of mass media, radio advertising can't reach prospective customers on a personal and intimate level.

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Definitions:

Five S's

Refers to five Japanese terms beginning with 'S' used to create a workplace conducive to organizational and visual harmony: Seiri (sort), Seiton (set in order), Seiso (shine), Seiketsu (standardize), and Shitsuke (sustain).

Correct a Wrong

The act of making amends or rectifying an error, mistake, or injustice.

Message

A piece of communication or information conveyed from one person or group to another.

Goodwill Message

Communication designed to foster good relationships between the sender and the receiver, often expressing thanks or appreciation.