Which of the Following Is a Complicating Factor That Makes

question 81

Multiple Choice

Which of the following is a complicating factor that makes subscription counting an inadequate way of determining a magazine's readership? 

• A) Magazine subscriptions are collected through a variety of intermediaries, making it difficult to obtain accurate lists of who subscribes to what magazines. 
• B) Magazines often are purchased from newsstands, supermarkets, and other retail outlets rather than through subscriptions, thus completely eliminating knowledge of who purchases what magazines. 
• C) Magazines that are available in public locations (i.e., doctors' offices, beauty salons) are read by numerous people and not just the subscriber. 
• D) Individual magazines subscribers share issues with other people. 
• E) All of these are correct.

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Definitions:

Deductive Approach

The deductive approach is a logical process in research and reasoning that starts with a general statement or hypothesis and examines the possibilities to reach a specific, logical conclusion.

Sales Promotional Material

Documents or media utilized to increase awareness or sales of a product or service.

Counterproposal

An alternative proposal made in response to an original offer that does not meet one's satisfaction.

Legal Risks

Potential threats of legal action that could arise from engaging in certain behaviors or business practices.