Which General Objective for Assessing Online Advertising Effectiveness Makes Use

question 31

Multiple Choice

Which general objective for assessing online advertising effectiveness makes use of the metric of the profile of website visitors? 

• A) the exposure value of a website 
• B) the usefulness of websites 
• C) the quality of customer relationships 
• D) the ability of a site to hold users' attention 
• E) the ability to target users

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Definitions:

Shadow

In psychological terms, often refers to the unconscious aspect of the personality which the conscious ego does not identify in itself.

Firm Differentiation

The strategy of making a company's products or services distinct from its competitors in the eyes of customers, often through unique characteristics or superior quality.

Stigmatize

To brand or label something negatively, leading to discrimination or ostracization, often based on misconceptions or prejudice.