The Two Forms of Search Engine Advertising Available to Online

question 74

Multiple Choice

The two forms of search engine advertising available to online advertisers are _____.

• A) wired and wireless 
• B) keyword-matching and content-targeted 
• C) primary and secondary 
• D) Internet and intranet 
• E) Internet and ethernet

---

Definitions:

William James

A philosopher and psychologist who is considered the father of American psychology, known for his theories on pragmatism and functionalism.

Emerging Discipline

A newly developing field of study or area of professional practice that is gaining recognition and establishment in the academic and occupational landscape.

Levels Of Analysis

The differing complementary views, from biological to psychological to social-cultural, for analyzing any given phenomenon.

Complementary Accounts

Explanations or narratives that provide additional information or perspective to complete an understanding of a situation or concept.