Why Is It Doubtful That Blogs Represent a Major Advertising

question 54

Multiple Choice

Why is it doubtful that blogs represent a major advertising opportunity? 

• A) The blogosphere is regulated by the Federal Trade Commission and currently does not allow commercial advertisers to participate. 
• B) The blogosphere is regulated by the Federal Communications Commission and currently does not allow commercial advertisers to participate. 
• C) It is too expensive. 
• D) Advertising is often perceived as less than fully objective and is seen by many as an intrusion. 
• E) Not enough consumers participate in blogging to make it economical for advertisers.