If a Marketer Focuses on Customer Retention Rather Than Just

question 33

True/False

If a marketer focuses on customer retention rather than just customer acquisition,customer lifetime value can be increased.

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Definitions:

High In Self-Monitoring

The characteristic of being highly aware of one's behavior and its effect on others, adjusting it according to the situation.

Low In Self-Monitoring

Describes individuals who are less likely to adjust their behavior or appearance according to social cues or contexts.

Self-Monitoring

The process of observing and regulating one's behavior in social situations to fit the expectations or norms of the environment.

Adjust Behaviour

The process of changing one's actions or reactions to better suit a new environment or set of conditions.