With Effective Database Marketing a Firm May Be Able to Alter

question 34

Multiple Choice

With effective database marketing a firm may be able to alter the channel of distribution via direct marketing efforts,and hence _____.

• A) cut direct costs 
• B) reduce marcom costs 
• C) increase retention rate 
• D) enhance average purchase volume per customer 
• E) increase the referral rate

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Definitions:

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how spread out the values are from the mean.

Mean

The arithmetic average of a set of values, calculated as the sum of all values divided by the total number of values.

Deviation

The amount by which a single measurement differs from a fixed value such as the mean or expected value.

Normal Curve

A symmetrical, bell-shaped curve representing the distribution of values, scores, or measurements where most occurrences take place near the average.