Which Advertising Medium Simplifies the Task of Justifying the Results

question 1

Multiple Choice

Which advertising medium simplifies the task of justifying the results of communications efforts? 

• A) television 
• B) radio 
• C) newspaper 
• D) magazine 
• E) direct mail

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Definitions:

Social Scripts

Schemata for typical sequences of behavior in social situations, guiding how individuals act in specific contexts.

Mere Exposure Effect

The tendency among humans to prefer things that are familiar to them is a notable psychological behavior.

Reciprocity Norm

A social norm that dictates that we should treat others as they treat us, fostering mutual aid and cooperation.

Ethnic Groups

Communities or populations sharing common cultural traits, ancestry, language, history, and often a shared sense of identity.