Companies' Databases of Customers Often Contain R-F-M Data

question 48

Multiple Choice

Companies' databases of customers often contain R-F-M data.The M stands for _____.

• A) motivation 
• B) monetary value 
• C) markdown 
• D) media 
• E) message

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Definitions:

Subscribers

Individuals who have opted to regularly receive publications, services, or online content from a particular source.

Complaint

An expression of dissatisfaction or annoyance about a state of affairs or an event.

Bram Stoker

Bram Stoker was an Irish author, best known for writing the classic horror novel "Dracula," published in 1897.

Dracula

A fictional vampire character created by Bram Stoker, often associated with the historical figure Vlad the Impaler.