The "Read Most" Classification of the GfK MRI's Starch Ad

question 25

True/False

The "read most" classification of the GfK MRI's Starch Ad Readership Studies is the percentage of people interviewed who read 80 percent or more of the written material in the advertisement.

---

Definitions:

Chromic Acid

An oxidizing agent made by dissolving chromium trioxide in water or by dissolving dichromate salts in sulfuric acid, used primarily in cleaning laboratory glassware and in certain oxidation reactions.

3° Alcohol

A tertiary alcohol where the hydroxyl (OH) group is attached to a carbon atom that is also attached to three other carbon atoms.

Yield

The amount of product produced in a chemical reaction relative to the theoretical maximum possible, often expressed as a percentage.

Ketone Product

A compound resulting from reactions involving ketones, typically characterized by the presence of a carbonyl group bonded to two carbon atoms.