Which of the Following Is an Asset an Up-To-Date Database

question 54

Multiple Choice

Which of the following is an asset an up-to-date database provides a firm? 

• A) ability to direct advertising efforts to those people who represent the best prospects for the company's products or services 
• B) offer varied messages to different groups of customers 
• C) create long-term relationships with customers 
• D) enhance advertising productivity 
• E) All of these are correct.

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Definitions:

CPI Rose

Refers to an increase in the Consumer Price Index, indicating that the average prices of consumer goods and services have gone up, often a measure of inflation.

$7 Per Hour

A specified wage rate where an individual or worker is paid seven dollars for each hour worked.

Purchasing Power

The economic value of a currency depicted by the number of goods or services obtainable by a single monetary unit.

US$ Per C$

The exchange rate that defines how much one can buy in US dollars (US$) with one Canadian dollar (C$).