With Effective Database Marketing a Firm May Be Able to Alter

question 34

Multiple Choice

With effective database marketing a firm may be able to alter the channel of distribution via direct marketing efforts,and hence _____.

• A) cut direct costs 
• B) reduce marcom costs 
• C) increase retention rate 
• D) enhance average purchase volume per customer 
• E) increase the referral rate

Understand the concept of "private logic" in the context of Adlerian psychology.

Explain Adler's theory of social interest and its importance in personality development.

Recognize evidence-based Adlerian approaches and their applications in real-world scenarios.

Understand the fundamental concepts and characteristics of branding.

---

Definitions:

Management By Exception

A leadership strategy where managers intervene only when performance deviates significantly from standards, allowing autonomy in standard situations.

Transformational Leadership

A leadership strategy that initiates transformation within people and societal systems with the goal of nurturing followers to become leaders.

Transactional Leadership

A style of leadership that focuses on supervision, organization, and performance; leadership is based on a system of rewards and punishments.

Charismatic Leaders

Individuals who inspire and motivate followers through their personal charm, persuasive, and visionary qualities.