The Time Frame Used by the Majority of Media Planners

question 52

True/False

The time frame used by the majority of media planners for measuring reach is usually two weeks.

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Definitions:

Shipping Date

The shipping date is the specific day on which goods are dispatched from a seller to the buyer, initiating the delivery process.

Billing Date

The date on which the bill or invoice for goods or services is generated or issued.

Credit Period

The length of time a buyer is given to pay for goods or services received, often without incurring interest.

Discount Period

The time frame between the date of a bill of exchange or a deferred payment and its maturity date, when it becomes payable at a reduced rate.