A Basic Premise of Frequency Value Planning States That _____

question 84

Multiple Choice

A basic premise of frequency value planning states that _____.

• A) advertisers should select a media schedule that generates the most exposure value per gross rating point 
• B) a minimum of three exposures to an advertisement is necessary to achieve optimal effectiveness 
• C) a minimum of three different media should be used to achieve optimal effectiveness 
• D) the flighting media schedule is more effective than the other types of scheduling 
• E) humorous messages are the most effective type of message

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Definitions:

Breaching Party

The entity or individual who fails to fulfill their obligations under a contract, thereby violating the agreement.

Advertising Fees

Charges incurred for promoting products, services, or brands through various media channels.

Damages

A monetary compensation that is awarded to a party in a lawsuit for loss or injury suffered.

Breaching Contracts

The act of failing to fulfill the terms agreed upon in a contract by one or more parties.