Media-Planning Software Is Used by Advertisers to _____

question 83

Multiple Choice

Media-planning software is used by advertisers to _____.

• A) write ad copy that optimizes the ad's impact given budget constraints 
• B) evaluate a copy for specific influences 
• C) select media to optimize a specific objective within given constraints 
• D) place ads in a large number of media 
• E) determine competitors' media plans

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Definitions:

Fiduciary

As a noun, a person having a duty created by his or her undertaking to act primarily for another’s benefit in matters connected with the undertaking. As an adjective, a relationship founded on trust and confidence.

Corporate Office

The main or headquarters location of a company where key managerial and executive activities are conducted.

Shareholders Consent

The approval or agreement of shareholders, often required for significant corporate actions.

Self-Dealing

occurs when a person in a fiduciary position acts for their own benefit rather than for the benefit of the beneficiaries.