_____ Represents the Worth,or Value,of Each Additional Opportunity for Audience

question 21

Multiple Choice

_____ represents the worth,or value,of each additional opportunity for audience members to see an ad for a brand during an advertising period such as four weeks.

• A) Exposure utility 
• B) OTS 
• C) CPM 
• D) Marginal value 
• E) Minimum value

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Definitions:

Limited-service Advertising Agencies

Agencies that offer selected advertising services without the full suite of marketing and strategy planning.

Full-service Advertising Agencies

Agencies that provide a complete range of advertising-related services, including research, design, branding, digital marketing, and public relations, to clients.

In-house Agencies

An internal division of a company that performs the same functions as external advertising or creative agencies.

Coupon

A voucher offering a discount on a particular product or service, often used as a marketing tool to encourage sales.