CPM-TM Is Calculated by Taking the Total Cost of the Ad

question 53

True/False

CPM-TM is calculated by taking the total cost of the ad divided by the number of target market contacts (expressed in thousands).

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Definitions:

Punitive Damages

Financial compensation awarded to the plaintiff in a lawsuit, over and above the actual damages, intended to punish the defendant for egregious conduct.

Tort Action

A lawsuit initiated due to a civil wrong that causes a claimant to suffer loss or harm, leading to legal liability for the person who commits the tortious act.

Remedies

Legal means or actions through which a right is enforced or the violation of a right is compensated or prevented.

Vicarious Liability

A legal principle whereby an individual or entity is held responsible for the actions or omissions of another person, typically an employee, in the course of their employment.