"Shouldn't Ads Actually Work Once a Viewer Sees Them?" This

question 72

Multiple Choice

"Shouldn't ads actually work once a viewer sees them?" This is an argument against 

• A) recency planning 
• B) the concept of ratings 
• C) cross-platforms 
• D) flighting 
• E) programmatic ad buys

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Definitions:

Currency Swap

A financial agreement to exchange currency between two parties at a set rate, often used to hedge currency risk.

Interest Rate Swaps

A financial derivative contract between two parties to exchange interest rate payments on a specified principal amount, typically involving the swap of fixed for variable interest rates.

Variable Rate

A type of interest rate that changes over time, usually in connection with a specific index or benchmark rate.

Index

An index is a statistical measure or indicator that tracks the performance of a basket of assets, stocks, or other financial instruments, often used as a benchmark for investment performance.